discovering a brand
The definition of a brand is often debated. But your brand is NOT a sign or a slogan. To have a successful brand is to impact your customers or your audience at their emotional core. How do you want your customer or audience to feel about themselves when in the presence of your product or service? Imagine what your customers could say about doing business with you. “I am a smart parent.” “I am more successful because I work with XYZ.” ” I am a great shopper because I came here.”
The definition of a brand is often debated. But your brand is NOT a sign or a slogan. To have a successful brand is to impact your customers or your audience at their emotional core. How do you want your customer or audience to feel about themselves when in the presence of your product or service? Imagine what your customers could say about doing business with you. “I am a smart parent.” “I am more successful because I work with XYZ.” ” I am a great shopper because I came here.”
A brand is lived in the culture and soul of a business. Audiences and your customers want to be part of the world you create. When your customers “buy into your culture” they’ve bought into your brand and want to interact with YOU and your BRAND whenever they have the opportunity.
A brand is lived in the culture and soul of a business. Audiences and your customers want to be part of the world you create. When your customers “buy into your culture” they’ve bought into your brand and want to interact with YOU and your BRAND whenever they have the opportunity.
Branding is all about why
Marketing is all about how
Branding is long-term
Marketing is short-term
Branding is macro
Marketing is micro
Branding defines trajectory
Marketing defines tactics
Branding builds loyalty
Marketing creates response
Branding creates value
Marketing extracts value
Branding is the being
Marketing is the doing.